Apr 23, 2022
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They are in a myth trap, as Arjen Lubach would UAE Mobile Number Database say . And once you're in it, it's hard to get out. Marketing in a world of fake news You see: the different types of fake news vary widely. An April Fools' joke by the Hema is really different from an anti-Semitic conspiracy theory by Robert UAE Mobile Number Database Jensen. Yet both can be called fake news. Recognizing the different types of misleading information is a first step in dealing better with fake news. But what else UAE Mobile Number Database can you – as a marketer, content creator, advertiser or communication professional – do in a world where fake news has won. A few tips: Be open and honest about where UAE Mobile Number Database you get your information from. This starts, for example, with a good reference in your content. Correct yourself if you accidentally spread fake UAE Mobile Number Database news. Everyone makes a mistake once in a while. Don't sweep that under the rug, but be honest UAE Mobile Number Database about your mistake and tell how you've improved. Try to develop your own media literacy, that of your colleagues and that of your target group. Learn how UAE Mobile Number Database (new) media work and how they can be used to spread fake news. Always count to ten before responding to new information , such as news in your industry. Can the information be trusted? Do you have to UAE Mobile Number Database respond at all? And if so: how? Speak out against incorrect information (about your brand or organization). The best weapon against incorrect information is correct information. But don't argue with trolls. Trolls are constantly spreading fake news to cause chaos and damage. You cannot enter into a conversation with these UAE Mobile Number Database people (or bots!). You can only report it. In this way you contribute to a world in which people can have confidence again in the information they encounter (online). And you gain the trust of your target group in your organization, brand or message.